Simply Lateral was founded in 1992 and has evolved from humble beginnings to provide a unique and highly technical service in the field of product design. Our goal is to always seek out the best tools available with the aim of maximising our market potential for the projects we undertake and subsequently those projects of other industries.

Our aim has been clearly achieved, as can be seen from both our growing client base, and the transition to a number of highly specialised fields of research and development.

Simply Lateral provides a complete service from concept to reality. We combine industrial design with sound engineering and computer aided prototype development to produce quality products that work.

We have been assisting companies across Australia in a variety of industries.

As you work with us, you will come to appreciate the benefits of good design, and understand why much of our business is repeat work from our existing customer base.

Simply Lateral has the staff, equipment, and expertise to assist you with your new projects today, and get your future products to the market faster.